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Footage from the scene shows a massive blaze erupted immediately after the missile impact. Firefighters spent hours putting out the flames. The showroom suffered severe structural damage. Dozens of brand-new ZEEKR 001 and ZEEKR X display cars were totally burnt out, leaving only bare car frames while all interiors turned to ashes.
Prior to this attack, ZEEKR had seen explosive growth across Ukraine's automotive market. Statistics indicate the brand sold over 3,400 vehicles in the country throughout 2025, marking a year-on-year surge of 250.3%. Its market share jumped from 0.7% in 2024 to 3.6%.


Multiple Ukrainian media outlets have suggested ZEEKR file claims for compensation against the relevant party, though such claims are widely seen to face huge obstacles. The destruction of the ZEEKR showroom also sounds the alarm for automakers expanding overseas. Geopolitical conflicts have become an unavoidable risk for global market expansion.